ࡱ> 7 ybjbjUU .7|7|ul@@@@@@@T%%%8%\D&Tu')"))))*D*$ uuuuuuu$mw yl2u@+))++2u1@@))Gu111+@)@) u1+ u1j109jn@@8s)& s T\!%.Jp28s]u0upry1y8s1TT@@@@ Zorbing Programme plan: Planning, Implementation and Business Plan for Zorbing at the Haliburton Sustainable Forest Hook: Its not everyday you can go on a wild nature adventure ride in a life size hamster ball!  HYPERLINK "http://www.tranism.com/weblog/zorb_battle.jpg" \t "_top"  INCLUDEPICTURE "http://images.google.ca/images?q=tbn:kFpxx6gOXosUGM:http://www.tranism.com/weblog/zorb_battle.jpg" \* MERGEFORMATINET  Submitted by: Canadian Wilderness Zorbing Inc, December 13, 2006 December 10, 2006 Table of Contents Understanding Setting, Policies and guidelines of the HSF Issues Carrying Capacity Norms Community Ethics 3.0 Strategic and systematic planning 4.0 Programme philosophy, mission and vision 4.1Goals and objectives 5.0 Programme theory 5.1 Strategies and approaches  TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc144553092" 1.0. Summary  PAGEREF _Toc144553092 \h 3  HYPERLINK \l "_Toc144553093" 1.1 Purpose, Goals and Objectives  PAGEREF _Toc144553093 \h 3  HYPERLINK \l "_Toc144553094" 2.0 Statement of Work  PAGEREF _Toc144553094 \h 4  HYPERLINK \l "_Toc144553095" 2.1. Methodology Outline  PAGEREF _Toc144553095 \h 4  HYPERLINK \l "_Toc144553096" 2.1.1 Literature Review  PAGEREF _Toc144553096 \h 4  HYPERLINK \l "_Toc144553097" 2.1.2 Quantitative analysis:  PAGEREF _Toc144553097 \h 4  HYPERLINK \l "_Toc144553098" 2.1.3 Qualitative analysis: interviews with random sampling of equestrian stables.  PAGEREF _Toc144553098 \h 4  HYPERLINK \l "_Toc144553099" 2.1.4. Quantitative analysis:  PAGEREF _Toc144553099 \h Error! Bookmark not defined.  HYPERLINK \l "_Toc144553100" 2.2 Final Deliverable  PAGEREF _Toc144553100 \h 5  HYPERLINK \l "_Toc144553101" 2.2.1. Report and Recommendations:  PAGEREF _Toc144553101 \h 5  HYPERLINK \l "_Toc144553102" 3.0. Budget  PAGEREF _Toc144553102 \h 6  HYPERLINK \l "_Toc144553103" 3.1. Break-down of Budget  PAGEREF _Toc144553103 \h 6  HYPERLINK \l "_Toc144553104" 4.0. Timeline for the Project:  PAGEREF _Toc144553104 \h 7  HYPERLINK \l "_Toc144553105" 5.0. Experience  PAGEREF _Toc144553105 \h 7  HYPERLINK \l "_Toc144553106" 6.0 References  PAGEREF _Toc144553106 \h 9  Note: HSF stands for Haliburton Sustainable Forest and will be used throughout the report. Understanding setting, policy and guidelines of the HSF: Haliburton Sustainable Forest is a 60 000 acre forest that combines a balance between the short-term requirements of a successful, operational business and the long-term requirements of sustainable resource use and conservation. Haliburton Sustainable Forest projects deal with all aspects of sustainability including economic, environmental and social components. Logging is the principle activity that takes place in the forest, and forestry operations are in the form of select cut. Select cut is a more efficient way of managing the forest, by only cutting down certain trees of a particular criteria rather than clear cutting. This is the first forest in Canada that is considered sustainable through a very detailed management plan, products, and how they are at one with the community. The HSF takes a leading role in conservation and sustainable resource management and is the first forest in Canada to meet the stringent guidelines of the international Forest Stewardship Council ( FSC). The certifying agency at that time was Boston, MD, based Smartwood / Rainforest Alliance. Every building they operate there is solar powered. Some of the lakes are crown-owned, therefore they do not have much control, but they are trying to raise awareness and take action to preserve the lake, some of the lakes are private owned and therefore they maintain control HSF has maintained success successful by branching out of just using traditional activities. The HSF has multi-use operations that contribute economically and environmentally to the long term stability of the surrounding, rural community while providing employment as well as environmental benefits to owners, staff and the public at large. Activities such as eco-races, mountain biking, research and dog-sledding occur among other sustainable tourism activities. There is also a 5 000 square foot wolf centre which has captive wolves, not wild wolves, and there are unsocialized and therefore hold no relationship with the handlers. This is why zorbing would be a great non-traditional, innovative, sustainable and adventurous activity to bring into the forest. In summary, the HSF practices long-term operations to ensure employee care and a good management resource strategy to benefit their community. 2.0 Issues: The issues that we have encountered when meeting the needs of carrying capacity, norms, community and ethics of the HST 2.1 Carrying capacity: Originally, we were going to set up our program where trails for activities were already in use and set up a time allotment for each activity. These activities have already brought a lot of success to the HSF and therefore we did not want to impede on operations that are guaranteed income for the forest. Therefore, we found a road near the McDonald Lake bay that is currently a road but rarely used, and would be more advantageous for the forest to operate an activity on this road, rather than use it for vehicles. Therefore this new route will not interrupt with other activities and excessive amount of activity will not take place on the trail. We have also set a limit on the numbers of participants that will participate in an activity at a time to ensure that there is adequate amount to staff to perform safety procedures if a situation arose. 2.2 Norms: We are not doing anything to cause further damage upon the environment as we have selected a trail in which a road has already been built upon. No clear cutting will be involved in this process but selective cutting may need to take place to ensure that the trail is wide enough, which still adheres to sustainability. Machine use will be used on the trail to ensure that it is dented enough so the zorb will not be directed off the trail, as roads are set to tilt downwards so rain will drain off the road. Our ramp is going to be made out of dead trees (reword), and is being placed in a large open bay area and will not affect its surroundings. We are going to use the trucks on previously built roads in which are already being used for the purpose of activity among the forest. 2.3 Community: We want to ensure that the public and those who reside in the HSF are aware of and accept are development plans. We want to keep them informed of how our activity is doing through annual reports and continual assessments that we will post on our website, www.canadianwildernesszorbinginc.com. We also want the community to be actively involved in the operations of our activity and therefore are going to form a partnership with some of the local lodges to encourage this summertime activity to their guests. 2.4 Ethics: Our program will have to widen the trail to 5 metres and therefore some cutting of trees will have to take place, although no clear cutting will occur. All other parts of the activity are fairly non-consumptive. This activity will also generate profit to contribute to the economical aspect of sustaining the forest. 3.0 Strategic and systematic planning: The importance of planning is it organizes your thoughts. The first step in planning a program is an idea then the idea is turn into a plan. According to Fennell (2002) planning can involve arranging, charting a course, and designing, preparing and plotting, all with an eye to the future. Planning allows you to investigate all the possible ways to put a program in place. Our activity required a lot of brainstorming and we circulated through many programme alternatives before we came up with a realistic programme idea. The brainstorming phase required a lot of thought and consideration as we had to consider the best form in respect to the available resources (staff, money and space), the policy of the forest with respect to the broader community and support systems, how to accommodate our activity in a forest as it is usually operated in an open field and how to make this activity appeal to our target market. (had in here before chart maybe, figure out which one we were planning on using). Cover all these topics - (philosophy, planning, what social, ecological and economic systems. Philosophy: As a partnership we value meeting the ethical and moral value of the HSF and community by taking a holistic approach which places importance on the stakeholders, environmental, economic and ecological realms. We value customer satisfaction by meeting their core needs such as enjoyment in life and excitement, a sense of accomplishment, self-fulfillment and other values, which are cosmopolitian in nature. (add to this as we are not doing the educational component anymore) Mission: The purpose of our programme is to provide a non-traditional, innovative adventure activity that meets the ethical and sustainable principles of HSF forest and contributes to the local community. Vision: Through our differentiation strategy, we will be a leader in sustainable adventure activities where we will enrich the lives of our customers through our exciting program that combines the forest and lake in the activity. 4.1 Goals: The primary aim of this activity is provide a unique and adventerous experience, that is not offered anywhere else in Canada to satisfy the customers core needs/desires. This activity will also appeal to the environmentally conscious tourist while giving the community, environment, tourists and employees stakeholder status. Objectives: 1) To expand the local tourism market by bringing in more money to locals and complementary services such as the lodges in Haliburton. 2) To implement a course for zorbing that focuses on effective land-use planning strategies with minimal environmental impact. 3) To understand current adventure tourism experiences. 4) To explore current tourists perceptions of adventure tourism. 5) To provide their ideal experience and emphasize them through marketing strategies. 6) To provide future outlook and long term planning in conjunction with local organizations. 7) To operate program in an environmentally friendly way with sustainable practises in mind. 8) To promote zorbing to various stakeholders in the community. 9) To understand future potential of zorbing and how to innovate our product and service. 10) To offer a program that allows one to meet their core needs and experience a sense of accomplishment and self-fulfillment. 11) To have fun! Programme theory: As a recreation service provider we endeavour to provide this adventure opportunity so that customers can engage in exhilarating leisure pursuit. Individual go to certain destinations, and expect certain activities and are trying to seek specific rewards (source?). Our core service focuses on meeting the element of excitement, but customers will also leave with a memory of this adventure through a video of pictures. Participants will often experience flow where optimal arousal and a level of mental stimulation at which physical performance, learning or temporary feelings of well-being are maximized (Csikszentmihalyi 1990.).(*get flow reference*) should we cover intrinsic motivation, personality, lifestage (expectation theory) 5.1Strategies: There are several different program approaches that you can deliver and our program is going to be delivered with a combination of strategies. FunctionSocial PlanningSocial MarketingCommunity DevelopmentGoalsMeeting the community needs of the HSF.A customer-oriented perspective that meets their adventure needs and through this generate a profit. Learning, educating with environmental concepts and theories and hold community as stakeholder to help make important decisionsBasic StrategyHow and where we are going to design the trail and utilize our resourcesUse place, price, promotion, product as well as people, physical evidence and process to meet customers needs.Abide by the sustainable strategies of the HSF forest.StagesPlanningImplementationPlanning and coordinationConception of population servedConsumersCustomersEveryone is a stakeholder Effective marketing is when you focus on a niche group and therefore we are going to promote and advertise our product mainly to adventure tourists who are in their adolescence to late twenties. Although we are able to sell this product to several different age groups as they are baby zorbs and flat tracks for the younger age groups and various levels of intensity, we want to ensure the success of our activity before branching out to other markets. ********** continue from here. Approaches: Our program is being integrated based on sustainable development principles within an integrated system with all the other forms of development within the HSF. Our program values the natural resources around us and will maintain them for future generations as well as maximize involvement of the local community in the planning and decision making process. According to Fennell 2002, we have taken an environmental/preservationist approach by ensuring that our resources and nature are being sustained and taken care of. We are also taking an approach that attempts to anticipate the needs of participants without their input, and are trying to fulfill their core needs of excitement, self-fullfillment and so on (Fennell, 2002). 6.0 Composition of your programme: Our program will have our employees fully trained so that are prepared to deal with an unpredictable circumstances. They will be trained in giving the best service possible, learn the necessary educational component and will be certified to deal with any safety issues that could potentially arise and will be able to perform first aid or CPR on customers. There will be 2 employees on for every group that goes and the groups will not exceed 20 so therefore there is one employee to every 10 people and they will be able to pay attention to all of them without the group being too large. If the group is smaller only one employee will be necessary, but a walkie talkie will be with them to contact another employee if a situation beyond their control arises. . 7.0 Needs Assessment: We want to generate a program that is designed to meet and satisfy the needs of customers to generate a meaningful zorbing and educational experience. The main needs we are targeting are the core needs, that being: excitement, self-fullfillment, (GETOthers). This program will also meet the program need requirements for the HSF because they are aiming at non-traditional programs that are fun and exciting for their visitors. Therefore implementation of this program will fill a gap in what exists with a great opportunity that has ought to be and participants will be able to express their felt needs. (*do we do the chart in the text book) Winter time-light-weight snow boots, warm-water resistant clothing, and a hat and gloves d 3 to 6 Zorbs, helemets, Harness/straps, tires, tractor to dig out the course, pulley system to bring the zorbs back up the hills, 9. SWOT Analysis Strengths: 1. Our program is designed in an environmentally friendly manner ex-reusing old tires, and is a fairly non-consumptive activity. 2. We would be the first in Canada to offer this experience 3. Although others could adopt our idea, we have the benefit of appealing to a niche group of sustainable tourists which others may or may not be able to adopt. 4. Good knowledge of local and regional markets 5. Have a strong contingency plans, for further innovations if others decide to use the zorbing experience in surrounding locations. 6. Packaging the product with other services and activities that are offered at the HSF. 7. Offers a unique way of meeting your core needs of adventure in your life. 8. Customers will achieve optimal arousal and perceived freedom while they are in the zorb. 9. Cures hangovers. Can offer this sport all year round, and therefore will not be put in an economically unstable position in the off season. Partnership with the lodges for cross promotion Weaknesses: 1.HSF forest does not have open hills, which would make the zorbing experience a lot simpler in the design of the track of the program. 2. The aesthetic look of recycled tires on the trails will take away from the beauty of the forest. Other than those who have cottages and homes in Haliburton or live in nearby surrounding cities it is a long way to travel to go zorbing, which has a short duration. Many start-up costs and may take a while to break even. Short of working capital. 6. There may be some clear cutting in order to implement a pulley system to get the zorbs back up the hills. Opportunites: 1. Weather can be seen as an opportunity for many will participate in an activity when the conditions outside are favourable, such as zorbing in the water on a hot summers day or going when its nice and snowy outside for a slippery and thrilling ride. Social clubs in neighbouring cities and lodges provides a potential market. Camp groups in the summertime can also be potential consumers of our product if they come on day excursions or for an overnight stay. Groups may come to the HSF for a particular reason and activity (complementary services) and then decide to participate in ours during their stay. There is a trend in environmentally friendly travel and tourists are willing to put more time and effort into making an environmentally conscious decision. Threats: 1.Unforeseen climate conditions such as weather conditions (which work both ways) that could have an effect on the quality of the program or to the point where the program may not be able to take place such as winds and heavy rainfall. 2. Environmental catastraphies such as a hurricane, which is outside the realm of the operators control. Tourism is an unstable industry in terms of unpredictable events that occur such as when SARS occurred no one wanted to travel to Ontario. (political, economic, social, technological and environmental analysis and involves the many broad considerations that affect the tourism industry environment and which are outside the control of the service provide. strengths- only place in Canada that would offer zorbing -and if implemented anywhere, still at an advantage because it is in a sustainable forest Weaknesses- have to develop a market Opportunities : Threats: 10. Structure of the Programme ( program information, transportation, accommodation) In order to keep the zorb on track, considering we will not be doing this activity in an open field, we are going to set up the track similar to a bob-sledding track. The sides are going to have recycled old-tires to protect the zorbing and the individual inside of it, so they do not go off track and into a tree. Dig out hills in the form of a ditch so the zorb can rest through the track. The extra soils can be used for maintenance of the track as well as for other areas of the Haliburton Sustainable Forest such as the dog sled trails and snowmobiling tracks to upkeep the trails from dug-outs and further damage. The activity will consists of hiking to the site, information and precautions of zorbing on the site, and then the zorbing experience followed by an organic snack and a hike back home. Programme Design Decisions: Programme AreaProgramme FormatProgramme SettingProgramme MobilityProgramme LodgingAdventure activity, zorbingTrip InstructionalWilderness Combined settingsMotorized: Off-road vehicles Cars and buses Non-motorized: Zorbs CanoesNon-fixed roof: Tent Fixed roof: Hotel and motel Lodges Cabin We want to design the most efficient program possible and in doing so, have come up with realistic alternatives, for the worst case scenario. Activity analysis: We have paid close attention to behaviour domains, forms of leadership, equipment and facilities and the duration of the program. Our program is for the more adventurous, high energy tourists. There will always be two leaders to help undergo the zorbing experience to instruct the activity and to have one at the top and bottom of the trail. Our equipment is designed in a safe and environmentally friendly manner. The duration of our activity is rather short and many will have to travel to the site as it is far away from most places which is why we are working on combining and packaging activities as well as having overnight accommodation available. Available resources: There is adequate staff for this activity and enough money to operate it, as well as contingency money if the idea does not sell to people right away. There are many ways the use of space could be utilized and this activity is not necessarily the most favourable one. Alternative resources: It is possible to have the zorb run on the same trail as the snowmobiling trails athough this activity has been very successful at the HSF, and there is a high demand, so allotting times for zorbing may or may not go over too well. Politics: The broader community would desire trying to new and unique activity, although there is the possibility it would not have a great public image due to the fact that it is cutting down trees in order to operate efficiently. Appropriateness: The non-traditional adventure seeking idea would be very appropriate to the area, although more sustainable solutions would help promote the activity. Accessibility: Those who live in the area and need new adventure in their life, this activity could not be more convenient for. As well as those who are camping or staying in lodges who may be in Haliburton for other adventure activities this would be a great substitute or complementary activity. There is an issue of accessibility for those who live further distances away, as it is debatable how far they would travel for the short duration of zorbing which is why we are trying to promote the packaged deals and overnight accommodation. Integration: This program can definitely be integrated with other programs in the agency and work in unison together to generate further economic gain. Therefore our biggest concern is the environmental and mental impact of this activity. 12.0 The development of one interpretive programme (they usually go with environmental education, The interpretive program that we are offering is to go down the hill in the zorb not strapped in and with a bucket of water splashing around getting you all wet. If you can run down the hill with out falling then you will receive a prize at the bottom of the hill. This program will allow you to have a fun way to cool off on a hot day. This also makes zorbing more of an adventure activity and you have a goal to achieve. 13.0 How to prepare participation for the trip Each participate who signs up for a booking of a zorb adventure will be sent a information letter/ guide and a medical history form stating what zorbing is and what you need to take into consideration when you are planning to go and your medical history 14.0 How you will handle food and water, first-aid, and other safety issues Our activity will start with a hike to the hill where the zorbing will take place. The hike will take about 15 to 20 minutes at an average walking speed. When the group arrives at the hill the instructor will offer the group a snack of organic muffins, coffee, tea, water or juice. While the group is eating their snacks the instructor will show the group a zorb and get one person to volunteer to show how you get in and out of the zorb. The instructor will show the participants how too successfully and safety put on the harness that will strap you into the zorb. Before anyone goes down the hill the instructor will check their harness to make sure they are strapped in properly. Each participant will need to fill out a medical history form before they participate in the activitiy. We will refuse anyone who is not in a physical state that is healthy enough to participate in our activities. There will be a first aid kit at the top and bottom of the hill just in case someone needs it. All of the instructors, workers or volunteers for our program will have to have their first aid training and current so that we will always have someone there who knows how to treat emergences if it does occur. Along with both first aid kits there will be a cell phone. Each of the instructors will have walky talkies that kept them connected with each other and all the other workers at HSF. So if there is ever an emergency then the instructor has his walky talkie and also a cell phone to call EMS. 15.0 Trip Information Sheet: Our program has a trip information sheet design to ensure that we have critical details related to the aspects of the trip such as where they are going, for how long and people they can contact for safety reasons. We will carry a copy with the group at all times. (See appendix for trip information sheet). 16.0 Leadership training (-how you wish leaders to represent your company, including what skills they will need to safely run your programme) Human resources are one of the most important part of a recreation and tourism operations and can be what make an experience enjoyable or if the employees are not doing their job properly be a constraint to the activity. Therefore we want our employees to implement innovative strategies and programs ideas and to ensure that the employees are properly trained and educated. Firstly we want to ensure that leaders are properly trained with health and safety issues if they were to arise and make sure they have the proper certificates and are properly tained in first aid and cardiopulmonary resuscitation (CPR). We will ensure that our employees are as diligent as possible in recognizing the dynamic nature of the natural environment. 17. 0 Risk Management (risk management plan and waiver specific to your program) We need to ensure that we have the best equipment and planning strategies possible to minimize risk and its impact. Therefore we have identified problematic areas to deal with potential risks that could arise. One of the main risks is weather and therefore we will keep close track of the weather to ensure that we will not operate the zorbs when the weather may be a risk to the individuals safety. Risk Management Plan Risk Management Process (Brown 1995) Risk identification (hazard assessment) Risk evaluation (frequency, severity) Risk adjustment or control ( retain, reduce, transfer, avoid) Risk management plan ( choices) Plan evaluation and update ( monitoring) Time:We will be operating this plan in the summer from 9-7 and in the winter from 9-4. We do not want to operate in the evenings because the dark skies could be a safety issue.Goals and Objectives: Goal: To offer participants a thriller adventure experience that does not compromise their health and safety. Objectives: To implement this programme when all safety assessments have been evaluated and the operation is feasible. Location:Site: Haliburton Sustainable Forest Weather: As long as there is not too much rain, not too much snow and the winds are not too strong and no environmental catastrophies are occurring then zorbing can take place. Routes/Accomodation:  Appendices Appendices (pp. 299-301) Appendices follow the reference list. Each appendix begins on a separate page. Arrange the figures, charts, diagrams in the order in which they are mentioned in the text of the manuscript. Title each appendix in alphabetical order. The word Appendix should be centered horizontally at the top of every appendix page. Do not italicize, surround by quotation marks, or set in boldface the word Appendix. Trip Information Sheet: Area visited: Haliburton Sustainable Forest Dates: differentiates among participants Personal contacts at home and at the site: Name: Home phone number: ( ) - Cell phone: ( ) - Business number: ( ) - Alternative person: Home phone number: ( ) - Cell phone: ( ) - Business number: ( ) - Trail map: (get when we know it) Guidebooks needed or consulted? Management agency of the HSF Contact Number: Phone: (705) 754-2198 Permit requirements: to operate on the site? Get Maximum group size: 15 people Resource information: Combined settings are used for this activity including a lake and a forest, weather and season permitting. Long-range weather forecasts: To ensure the safety of the customer as this activity is weather permitting. A breakdown of each day on the basis of elevation, kilometres travelled 2 km, campsites to be used and their coordinates An understanding of sunset and sunrise times: http://www.ontarioweather.com/analysis/sunrise.asp Want to know when the sun is going to rise and set for your area, just entering in the following data and presto. There are a few things that you need to have correct. The latitude in my charts is north, longitude is west but take out the negative sign. As for time zone, that depends on where you live just use the chart below. Both of these calculators are design by the  HYPERLINK "http://aa.usno.navy.mil" U.S. Naval Observatory. Notes about the specifics and how to use these models are  HYPERLINK "http://aa.usno.navy.mil/AA/data/docs/RS_OneDay.html" \l "notes" here. References Fennell, D.A. (2002). Ecotourism Programme Planning. New York, NY: CABI Publishing. Haliburton Forest and Wildlife Reserve LTD. (n.d) Retreived October 26, 2006 from  HYPERLINK "http://www.haliburtonforest.com/welcome.htm" http://www.haliburtonforest.com/welcome.htm. 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